SMACK! Media

PEAR Sports made headlines this week! The interactive, customizable audio coaching platform is unlike anything on the market, period. The PEAR Square One (www.pearsports.com) is a ‘smart’ training system that pushes you via a wireless heart rate monitor and foot pod to measure your body’s response to a workout and delivers real-time coaching, based on how your body is reacting to that workout, all while infusing your favorite music.

Runner’s World tested the Square One for several months and came back with this in-depth and detailed review that praises the Square One for helping “ensure you’re always giving the proper effort at any point during your workout.” Morgan spent some time with Gear Editor and author Jeff Dengate at the Big Sur Marathon this past weekend and he said he had a blast testing and running with PEAR! A very knowledgeable and fast runner himself, this speaks volumes about the ability of PEAR to help runners of all levels reach their goals and have fun along the way!

Gear Junkie also had its team of outdoors men and gear aficionados train with PEAR. Their review oozes the authenticity and credibility that the website stands for and gives another excellent glimpse “behind the portal” of PEAR Training Intelligence.

PEAR did not stop there and found its next spotlight amongst the stars in the May Issue of SELF Magazine. Featured in the SELFy Stars section, PEAR is paired with Virginia Williams who jogs to maintain a tight booty.

The next stop on PEAR’s Press Hit streak was in the USA Today Outdoor Living Summer Gear Guide which describes the Square One spot on, “using this multi-piece training system is like having a virtual coach to offer real-time audio advice.”

PEAR is proving to be a hit with the ladies. Women’s Running  took to the trend in their May/June Issue and listed Square One in “Coach Jenny’s Favorite Things” as the “techie tool that makes effort-based training easy, fun and super addictive!”

Give the Gift of Fitness to the special Mom and Women in your life. Use promo code MOTHERSDAY20 at check out (www.pearsports.com) to receive 20% off Square One purchase! Offer good through May 13.

The “Smackanistas” Eli and Morgan join Kristian Rauhala in New York City for a press tour to promote PEAR Sports and the launch of the Square One.

When Eli told me that we would be going to New York City to meet with the major health and fitness magazines and editors to introduce PEAR Sports with Co-CEO and Founder Kristian I was so excited about the assignment that I nearly forgot that it was also my first trip across the country. I’ve been working with several of these incredible people for almost a year and was looking forward to putting faces to the names. However, the full picture set in as Eli and I discussed outfits, weather and plans throughout the week–yes, the women of SMACK! were ready to drop the PEAR bomb on the big apple!

The trip itself was a very successful 48 hour whirlwind. We accomplished all of our plans and met with everyone we intended to including Eli’s family members (two brother-in-laws plus a twin brother), highlighting the SMACK! importance of true face to face PR even on a family level. Meeting with the magazine editors from Runner’s World, Health, More, Fitness, Men’s Journal, Shape and Self and watching Kristian present the Square One and Training Intelligence System was extremely gratifying for both of us as we have worked very closely with PEAR Sports from the initial development to launch, inclusive of branding, copywriting, web site development, photo shoots, packaging, social media and of course, PR. This truly was the Square One coming to life!

In between meetings, we power-walked through the streets of Manhattan resulting in plenty of accidental sightseeing: Rockefeller Plaza, Radio City Music Hall and The New York Stock Exchange. Kristian picked out a hip little hotel called The Time located in Times Square and in prime location for an evening of people and city watching. The red eye flight hit us hard and none of us stayed up past 11 pm in the city that supposedly never sleeps. This left us refreshed and energized for another round of power meetings the following day.

While my best memories are the learning experiences I had during the press tour meetings and an amazing lunch at Le Pain Quotidien in Bryant Park, Eli’s remains amazed at my constant consumption of huge black and white cookies and cupcakes! We both quadrupled our typical coffee intake during the trip and like true California girls, we couldn’t wait to slip back into our sneakers and yoga pants for the plane ride home back to our families and sunshine!